Choosing the best e‑commerce platform in India can make or break your online store’s success. If you search “Shopify vs Wix vs Squarespace”, you will find lots of opinions. But in this blog, we will give you data and comparisons. Plus, we will provide clear guidance to help you make the best choice in 2025. Each of these platforms has some strengths that distinguish it from others.
- Shopify excels in scalability. It has robust tools. It also has strong support for Indian merchants.
- Wix offers ease of use. It is also affordable.
- Squarespace delivers stunning visuals for brand‑oriented sellers.
Let’s check all aspects and help you choose the one that suits your business goals.
Shopify vs Wix vs Squarespace- Quick Platform Overview
You may be confused about Shopify vs Wix vs Squarespace. Not a problem! We are here to clear your confusion.
- Shopify focuses purely on e‑commerce. It has extensive tools and app integrations. It also provides Indian payment gateway support.
- Wix started as a website builder but added e‑commerce features. It gives drag‑and‑drop simplicity.
- Squarespace brings design elegance. It suits sellers who prioritize visual branding over advanced sales features.
Platform Comparison at a Glance
| Feature | Shopify | Wix | Squarespace |
| Ease of Use | Moderate – e‑commerce focused | Very easy – intuitive builder | Moderate-design‑driven |
| Design Flexibility | Good – wide theme/app choice | Very good – highly customisable | Excellent–strong visual appeal |
| Indian Payment Gateway Support | Excellent – Razorpay, Paytm, UPI | Basic – limited Indian integrations | Limited–few payment options |
| SEO Tools | Advanced | Basic to intermediate | Intermediate |
| Third-Party App Support | Thousands of e‑commerce apps | Moderate – fewer e‑commerce apps | Limited apps |
| Customer Support | 24/7 support | Business‑hours only | Email & live chat support |
| Shipping Integration | Excellent – Shiprocket, Delhivery | Basic shipping tools | Very limited shipping options |
| Multilingual Support | Available | Limited | Limited |
| Scalability | High | Moderate | Moderate |
| Pricing (INR) | Moderate to high | Budget‑friendly | Moderate |
Why Shopify Reigns for Indian E‑Commerce?
Built for Business Growth
Shopify is the top platform for entrepreneurs who want serious growth. It scales easily as your traffic and sales rise. You can easily upgrade plans and add apps. You can integrate shipping/logistics partners in India.
India‑Ready Tools
Shopify supports local payment gateways like Razorpay, Paytm, and UPI. It connects smoothly with shipping services such as Shiprocket and Delhivery. This support simplifies operations for Indian sellers.
Rich Ecosystem and Development Support
You can hire Shopify development services in India to customize your store and build unique themes. You can use it to optimise speed and automate tasks. Indian developers and agencies know ways to make Shopify work for local e‑commerce practices.
Who Should Pick Wix?
Beautiful Templates and Simplicity
Wix provides many attractive templates. You can customize these templates easily. That means you can launch a clean and professional store in hours.
Beginner‑Friendly and Affordable
Wix gives a very easy and drag‑and‑drop website builder. Even if you have zero coding skills, you can launch a store quickly. Its pricing suits small businesses and creators working on a tight budget.
Limitations in the Indian Context
Wix has limited support for Indian payment gateways. You may need workarounds and external integrations. If you expect high sales volume, the e‑commerce features of Wix feel restrictive.
Squarespace: Stunning Design with Some Constraints
Perfect for Visual Brands
Squarespace stands out with gorgeous, polished templates. It suits business owners who sell art and fashion. It is also good for photography and premium products that depend on visual appeal.
Simple Blogging and Content Tools
Squarespace has strong blogging features and clean layouts. This helps if you rely on content marketing and storytelling to connect with your customers.
Less Support for Indian Logistics
Squarespace gives limited Indian payment gateways and shipping integrations. It lacks flexible apps and external tool support. This may restrict growth in the Indian market.
Important Measures to Consider Before Making a Choice
Before deciding between Shopify vs Wix, vs Squarespace, focus on key things that help you make the right choice. Not all platforms serve the same purpose. So, a clear ecommerce website comparison is essential.
First, consider your business size and growth plans. If you are planning to scale fast and have a large product catalogue, Shopify gives a better structure. It is built purely for e-commerce. Also, it supports advanced inventory tools. It is best for multi-channel selling.
Wix and Squarespace both provide great templates. That means it fulfills your design needs. But Squarespace stands out for elegant designs. Wix allows more flexibility through its drag-and-drop editor. This is useful if you want to build a unique shopping experience.
Budget is another important factor. Wix is generally more affordable. This makes it an excellent platform for small businesses. However, Shopify has more powerful features. If you need a strong sales backend, it may justify the cost.
You also need to check the support for local shipping tools and tax settings. These features are vital when choosing the best e-commerce platform India has to offer. Shopify has better third-party app integrations and local payment support. This is a big plus for Indian sellers.
Finally, think long-term. Consider how easy it will be to manage. Also, consider if it will be easy to update and grow your site on the platform. Customer support matters, but analytics and SEO tools are also important in the long run.
Customisation Capabilities for Indian Businesses
For Indian businesses looking to stand out in a competitive online market, customization plays a key role.
You may want to tailor the design to suit regional tastes. You may want to add local features like Indian language options and specific layout preferences. In all such cases, the ability to control how your website looks and functions matters.
Shopify provides a high level of customisation but within a structured framework. Business owners can choose from a wide variety of themes, both free and paid. They can use its intuitive theme editor to make design changes. For those with coding knowledge, Shopify’s Liquid templating language gives better control over layout and features. It is a great fit for retailers who want functionality and speed. It is also best for those who want a polished look with room for advanced tweaks.
Wix, on the other hand, provides total visual freedom. Its drag-and-drop editor lets you move elements anywhere on the page. For Indian businesses with creative products and services like fashion boutiques and wedding planners, Wix gives a canvas where anything is possible. It also allows integrations with third-party tools. The Velo by Wix platform supports more advanced developers looking to add dynamic functionality.
Squarespace finds its strength in elegant design with some creative control. Its customisation is more limited compared to Wix. But its built-in design tools offer excellent consistency and visual appeal. It is best for service providers and creative professionals who want a minimal and reliable website without needing to code.
Choose Wix if you need full creative freedom. It might be your best bet. For those who want structured flexibility and powerful e-commerce tools, Shopify wins.
If you are looking for polished templates with minimal setup, go with Squarespace. It gives a refined solution. Each platform supports Indian businesses differently. Selecting the right one depends on the level of control and design depth required.
Mobile Shopping Experience in India
India is a mobile-first nation when it comes to online shopping. Over 80% of internet users access e-commerce websites through their smartphones. So giving the best mobile experience is no longer optional. It is essential. When choosing between Shopify vs Wix vs Squarespace, businesses must evaluate how mobile-ready each platform is.
Shopify stands out with mobile-optimized themes. It has a dedicated mobile app for managing your store. It gives a smooth checkout experience. Shopify’s responsive designs work well even on low-bandwidth networks. This is critical for Tier 2 and Tier 3 cities in India. With the increasing demand for mobile UPI payments, Shopify integrates easily with Razorpay and Paytm.
Wix also provides mobile responsiveness and a drag-and-drop mobile editor. But it may require more tweaking to get the exact layout right on smaller screens. Still, for small-scale Indian sellers who are more design-focused, Wix provides enough control to create good mobile experiences.
Squarespace gives sleek mobile designs but focuses more on aesthetics than speed. While it looks great, mobile loading times in India can be slower. This is more with heavy image content. It also has fewer integrations with popular Indian payment gateways compared to Shopify.
Mobile e-commerce is driving the future of online shopping in India. So, this is a critical metric in the e-commerce website comparison. Businesses looking for the best e-commerce platform India must consider not just how good a website looks on mobile. They must also check
- how fast it loads
- how well it integrates with local payment apps
- how easily customers can complete purchases on their phones.
In‑Depth Comparison: Shopify vs Wix vs Squarespace India
Local Payment and Logistics
Only Shopify delivers strong local gateway and shipping integrations.
Customisation and Apps
Shopify gives access to thousands of apps and Shopify development services in India. Wix offers limited e‑commerce apps. Squarespace provides minimal third‑party tool support.
Design and Branding
Squarespace excels in visual branding, followed by Wix. Shopify focuses more on function than form. But it still offers clean themes.
Pricing Strategy
Wix has the lowest entry cost, making it best for small sellers. Shopify costs more but brings reliable features and growth potential. Squarespace pricing is moderate, with aesthetics as the key value.
Keep in mind all the above aspects while choosing the best e-commerce platform India.
Choosing the Right Platform Based on Your Needs
So which option is right for you? Shopify vs wix vs squarespace?
Do you plan to grow quickly? Do you want to expand across regions and scale your operations? Then Shopify provides tools and support that match your ambition.
If you need a simple, quick win to test Indian e‑commerce, Wix gives you a low-cost and beginner-friendly way to sell.
Does your brand depend on visual storytelling and content circles around design? Do you sell high-end products? Then Squarespace offers all that you need.
Pros and Cons Summary by Platform
Shopify
Pros:
- Strong support for Indian payment gateways and shipping
- Wide availability of e‑commerce apps and plugins
- Excellent scalability and 24/7 support
Cons:
- Monthly fees can add up with apps
- Steeper learning curve than Wix or Squarespace
Wix
Pros:
- Extremely user‑friendly
- Budget plans with drag‑and‑drop ease
- Quick setup for small shops
Cons:
- Weak support for Indian payment/logistics
- Limited tools for high-volume e‑commerce
Squarespace
Pros:
- Visually stunning templates
- Great content and blog integration
- Polished brand presence
Cons:
- Low Indian-specific e‑commerce support
- Fewer apps and payment tools
- Less suited for scaling businesses
Which Platform Helps You Rank Higher in Google India?
When it comes to SEO, each platform gives tools to help your site rank well. But the level of control and depth varies.
Shopify provides a structured SEO environment with editable meta titles and descriptions. It gives custom URLs and support for Indian-focused keyword targeting. It also allows integration with tools like Google Search Console. It supports image optimization. These aspects are crucial for mobile-first indexing in India.
Wix provides automatic SEO setup, which is beginner-friendly. It generates SEO tags and sets alt texts for images. It connects with Google tools automatically. This works for simple stores. But Indian businesses may feel limited when they want more keyword control and URL structure flexibility.
Squarespace supports basic SEO needs, particularly for blogs and content-driven eCommerce. You can edit meta tags and image alt texts. You can use clean URLs. But it may fall short for highly competitive Indian product searches. This is due to limited advanced SEO tools.
In an e-commerce website comparison, Shopify gives the best balance of depth and control. This is important for businesses targeting local keywords like “best organic sarees in Delhi” and “affordable smartphones in India.”
If SEO is a key factor in choosing the best e-commerce platform India, Shopify takes the lead with its scalability and customization options.
E-commerce Website Comparison: What Fits You Best?
- Shopify offers the most robust features and integration for Indian sellers.
- Wix delivers ease and affordability for small creative shops.
- Squarespace attracts brands that prioritise visuals and storytelling.
In evaluating Wix vs Squarespace India, think of budget and simplicity versus visual power. However, if your long-term plan is robust e‑commerce in India, Shopify stands out.
Final Advice Before You Decide
Start by listing your goals. Do you want fast growth? Low cost? Design-forward branding? Check how many payment/shipping partners you need. Shopify covers the most.
Try demo versions or free trials. Build basic pages and test checkout flows. See which matches your comfort. Talk to professionals at Spirehub Softwares. We can guide you on integration and design.
Featured-Snippet-Optimized FAQs
Which platform is best for Indian e‑commerce in 2025?
Shopify provides the most reliable local payment gateway support. It has scalable tools and growth-friendly architecture. All this makes it the best platform for Indian e‑commerce.
Is Wix suitable for building an online store in India?
Wix suits beginners and low-cost sellers who want to create a simple store. But it lacks deep integration with Indian payment systems and logistics. All this makes it less suitable for scaling.
Can I hire Shopify development services in India to customise my store?
Yes. Indian developers specialise in Shopify theme customisation and payment integration. They can also help with performance optimization and multilingual setups.
Do Wix or Squarespace support Indian payment gateways like Razorpay or Paytm?
Both Wix and Squarespace give limited support for Indian gateways. This makes Shopify the better option for full payment coverage in India.
How do I choose between Shopify, Wix, and Squarespace for my business?
Choose Shopify if you want advanced e‑commerce functionality and local integration. You can opt for Wix if you need a quick setup at a low cost. Choose Squarespace if your focus is on high-end visual branding and content-first marketing.Choosing the best e‑commerce platform in India can make or break your online store’s success. If you search “Shopify vs Wix vs Squarespace”, you will find lots of opinions. But in this blog, we will give you data and comparisons. Plus, we will provide clear guidance to help you make the best choice in 2025. Each of these platforms has some strengths that distinguish it from others.
- Shopify excels in scalability. It has robust tools. It also has strong support for Indian merchants.
- Wix offers ease of use. It is also affordable.
- Squarespace delivers stunning visuals for brand‑oriented sellers.
Let’s check all aspects and help you choose the one that suits your business goals.
Shopify vs Wix vs Squarespace- Quick Platform Overview
You may be confused about Shopify vs Wix vs Squarespace. Not a problem! We are here to clear your confusion.
- Shopify focuses purely on e‑commerce. It has extensive tools and app integrations. It also provides Indian payment gateway support.
- Wix started as a website builder but added e‑commerce features. It gives drag‑and‑drop simplicity.
- Squarespace brings design elegance. It suits sellers who prioritize visual branding over advanced sales features.
Platform Comparison at a Glance
| Feature | Shopify | Wix | Squarespace |
| Ease of Use | Moderate – e‑commerce focused | Very easy – intuitive builder | Moderate-design‑driven |
| Design Flexibility | Good – wide theme/app choice | Very good – highly customisable | Excellent–strong visual appeal |
| Indian Payment Gateway Support | Excellent – Razorpay, Paytm, UPI | Basic – limited Indian integrations | Limited–few payment options |
| SEO Tools | Advanced | Basic to intermediate | Intermediate |
| Third-Party App Support | Thousands of e‑commerce apps | Moderate – fewer e‑commerce apps | Limited apps |
| Customer Support | 24/7 support | Business‑hours only | Email & live chat support |
| Shipping Integration | Excellent – Shiprocket, Delhivery | Basic shipping tools | Very limited shipping options |
| Multilingual Support | Available | Limited | Limited |
| Scalability | High | Moderate | Moderate |
| Pricing (INR) | Moderate to high | Budget‑friendly | Moderate |
Why Shopify Reigns for Indian E‑Commerce?
Built for Business Growth
Shopify is the top platform for entrepreneurs who want serious growth. It scales easily as your traffic and sales rise. You can easily upgrade plans and add apps. You can integrate shipping/logistics partners in India.
India‑Ready Tools
Shopify supports local payment gateways like Razorpay, Paytm, and UPI. It connects smoothly with shipping services such as Shiprocket and Delhivery. This support simplifies operations for Indian sellers.
Rich Ecosystem and Development Support
You can hire Shopify development services in India to customize your store and build unique themes. You can use it to optimise speed and automate tasks. Indian developers and agencies know ways to make Shopify work for local e‑commerce practices.
Who Should Pick Wix?
Beautiful Templates and Simplicity
Wix provides many attractive templates. You can customize these templates easily. That means you can launch a clean and professional store in hours.
Beginner‑Friendly and Affordable
Wix gives a very easy and drag‑and‑drop website builder. Even if you have zero coding skills, you can launch a store quickly. Its pricing suits small businesses and creators working on a tight budget.
Limitations in the Indian Context
Wix has limited support for Indian payment gateways. You may need workarounds and external integrations. If you expect high sales volume, the e‑commerce features of Wix feel restrictive.
Squarespace: Stunning Design with Some Constraints
Perfect for Visual Brands
Squarespace stands out with gorgeous, polished templates. It suits business owners who sell art and fashion. It is also good for photography and premium products that depend on visual appeal.
Simple Blogging and Content Tools
Squarespace has strong blogging features and clean layouts. This helps if you rely on content marketing and storytelling to connect with your customers.
Less Support for Indian Logistics
Squarespace gives limited Indian payment gateways and shipping integrations. It lacks flexible apps and external tool support. This may restrict growth in the Indian market.
Important Measures to Consider Before Making a Choice
Before deciding between Shopify vs Wix, vs Squarespace, focus on key things that help you make the right choice. Not all platforms serve the same purpose. So, a clear ecommerce website comparison is essential.
First, consider your business size and growth plans. If you are planning to scale fast and have a large product catalogue, Shopify gives a better structure. It is built purely for e-commerce. Also, it supports advanced inventory tools. It is best for multi-channel selling.
Wix and Squarespace both provide great templates. That means it fulfills your design needs. But Squarespace stands out for elegant designs. Wix allows more flexibility through its drag-and-drop editor. This is useful if you want to build a unique shopping experience.
Budget is another important factor. Wix is generally more affordable. This makes it an excellent platform for small businesses. However, Shopify has more powerful features. If you need a strong sales backend, it may justify the cost.
You also need to check the support for local shipping tools and tax settings. These features are vital when choosing the best e-commerce platform India has to offer. Shopify has better third-party app integrations and local payment support. This is a big plus for Indian sellers.
Finally, think long-term. Consider how easy it will be to manage. Also, consider if it will be easy to update and grow your site on the platform. Customer support matters, but analytics and SEO tools are also important in the long run.
Customisation Capabilities for Indian Businesses
For Indian businesses looking to stand out in a competitive online market, customization plays a key role.
You may want to tailor the design to suit regional tastes. You may want to add local features like Indian language options and specific layout preferences. In all such cases, the ability to control how your website looks and functions matters.
Shopify provides a high level of customisation but within a structured framework. Business owners can choose from a wide variety of themes, both free and paid. They can use its intuitive theme editor to make design changes. For those with coding knowledge, Shopify’s Liquid templating language gives better control over layout and features. It is a great fit for retailers who want functionality and speed. It is also best for those who want a polished look with room for advanced tweaks.
Wix, on the other hand, provides total visual freedom. Its drag-and-drop editor lets you move elements anywhere on the page. For Indian businesses with creative products and services like fashion boutiques and wedding planners, Wix gives a canvas where anything is possible. It also allows integrations with third-party tools. The Velo by Wix platform supports more advanced developers looking to add dynamic functionality.
Squarespace finds its strength in elegant design with some creative control. Its customisation is more limited compared to Wix. But its built-in design tools offer excellent consistency and visual appeal. It is best for service providers and creative professionals who want a minimal and reliable website without needing to code.
Choose Wix if you need full creative freedom. It might be your best bet. For those who want structured flexibility and powerful e-commerce tools, Shopify wins.
If you are looking for polished templates with minimal setup, go with Squarespace. It gives a refined solution. Each platform supports Indian businesses differently. Selecting the right one depends on the level of control and design depth required.
Mobile Shopping Experience in India
India is a mobile-first nation when it comes to online shopping. Over 80% of internet users access e-commerce websites through their smartphones. So giving the best mobile experience is no longer optional. It is essential. When choosing between Shopify vs Wix vs Squarespace, businesses must evaluate how mobile-ready each platform is.
Shopify stands out with mobile-optimized themes. It has a dedicated mobile app for managing your store. It gives a smooth checkout experience. Shopify’s responsive designs work well even on low-bandwidth networks. This is critical for Tier 2 and Tier 3 cities in India. With the increasing demand for mobile UPI payments, Shopify integrates easily with Razorpay and Paytm.
Wix also provides mobile responsiveness and a drag-and-drop mobile editor. But it may require more tweaking to get the exact layout right on smaller screens. Still, for small-scale Indian sellers who are more design-focused, Wix provides enough control to create good mobile experiences.
Squarespace gives sleek mobile designs but focuses more on aesthetics than speed. While it looks great, mobile loading times in India can be slower. This is more with heavy image content. It also has fewer integrations with popular Indian payment gateways compared to Shopify.
Mobile e-commerce is driving the future of online shopping in India. So, this is a critical metric in the e-commerce website comparison. Businesses looking for the best e-commerce platform India must consider not just how good a website looks on mobile. They must also check
- how fast it loads
- how well it integrates with local payment apps
- how easily customers can complete purchases on their phones.
In‑Depth Comparison: Shopify vs Wix vs Squarespace India
Local Payment and Logistics
Only Shopify delivers strong local gateway and shipping integrations.
Customisation and Apps
Shopify gives access to thousands of apps and Shopify development services in India. Wix offers limited e‑commerce apps. Squarespace provides minimal third‑party tool support.
Design and Branding
Squarespace excels in visual branding, followed by Wix. Shopify focuses more on function than form. But it still offers clean themes.
Pricing Strategy
Wix has the lowest entry cost, making it best for small sellers. Shopify costs more but brings reliable features and growth potential. Squarespace pricing is moderate, with aesthetics as the key value.
Keep in mind all the above aspects while choosing the best e-commerce platform India.
Choosing the Right Platform Based on Your Needs
So which option is right for you? Shopify vs wix vs squarespace?
Do you plan to grow quickly? Do you want to expand across regions and scale your operations? Then Shopify provides tools and support that match your ambition.
If you need a simple, quick win to test Indian e‑commerce, Wix gives you a low-cost and beginner-friendly way to sell.
Does your brand depend on visual storytelling and content circles around design? Do you sell high-end products? Then Squarespace offers all that you need.
Pros and Cons Summary by Platform
Shopify
Pros:
- Strong support for Indian payment gateways and shipping
- Wide availability of e‑commerce apps and plugins
- Excellent scalability and 24/7 support
Cons:
- Monthly fees can add up with apps
- Steeper learning curve than Wix or Squarespace
Wix
Pros:
- Extremely user‑friendly
- Budget plans with drag‑and‑drop ease
- Quick setup for small shops
Cons:
- Weak support for Indian payment/logistics
- Limited tools for high-volume e‑commerce
Squarespace
Pros:
- Visually stunning templates
- Great content and blog integration
- Polished brand presence
Cons:
- Low Indian-specific e‑commerce support
- Fewer apps and payment tools
- Less suited for scaling businesses
Which Platform Helps You Rank Higher in Google India?
When it comes to SEO, each platform gives tools to help your site rank well. But the level of control and depth varies.
Shopify provides a structured SEO environment with editable meta titles and descriptions. It gives custom URLs and support for Indian-focused keyword targeting. It also allows integration with tools like Google Search Console. It supports image optimization. These aspects are crucial for mobile-first indexing in India.
Wix provides automatic SEO setup, which is beginner-friendly. It generates SEO tags and sets alt texts for images. It connects with Google tools automatically. This works for simple stores. But Indian businesses may feel limited when they want more keyword control and URL structure flexibility.
Squarespace supports basic SEO needs, particularly for blogs and content-driven eCommerce. You can edit meta tags and image alt texts. You can use clean URLs. But it may fall short for highly competitive Indian product searches. This is due to limited advanced SEO tools.
In an e-commerce website comparison, Shopify gives the best balance of depth and control. This is important for businesses targeting local keywords like “best organic sarees in Delhi” and “affordable smartphones in India.”
If SEO is a key factor in choosing the Best e-commerce platform in India, Shopify takes the lead with its scalability and customization options.
E-commerce Website Comparison: What Fits You Best?
- Shopify offers the most robust features and integration for Indian sellers.
- Wix delivers ease and affordability for small creative shops.
- Squarespace attracts brands that prioritise visuals and storytelling.
In evaluating Wix vs Squarespace India, think of budget and simplicity versus visual power. However, if your long-term plan is robust e‑commerce in India, Shopify stands out.
Final Advice Before You Decide
Start by listing your goals. Do you want fast growth? Low cost? Design-forward branding? Check how many payment/shipping partners you need. Shopify covers the most.
Try demo versions or free trials. Build basic pages and test checkout flows. See which matches your comfort. Talk to professionals at Spirehub Softwares. We can guide you on integration and design.
Featured-Snippet-Optimized FAQs
Which platform is best for Indian e‑commerce in 2025?
Shopify provides the most reliable local payment gateway support. It has scalable tools and growth-friendly architecture. All this makes it the best platform for Indian e‑commerce.
Is Wix suitable for building an online store in India?
Wix suits beginners and low-cost sellers who want to create a simple store. But it lacks deep integration with Indian payment systems and logistics. All this makes it less suitable for scaling.
Can I hire Shopify development services in India to customise my store?
Yes. Indian developers specialise in Shopify theme customisation and payment integration. They can also help with performance optimization and multilingual setups.
Do Wix or Squarespace support Indian payment gateways like Razorpay or Paytm?
Both Wix and Squarespace give limited support for Indian gateways. This makes Shopify the better option for full payment coverage in India.
How do I choose between Shopify, Wix, and Squarespace for my business?
Choose Shopify if you want advanced e‑commerce functionality and local integration. You can opt for Wix if you need a quick setup at a low cost. Choose Squarespace if your focus is on high-end visual branding and content-first marketing.
